We are Avantaze

We work with early stage startups and scale-ups in their growth journey - from marketing strategy formulation through sustained growth. Your growth is our business!


Our Story

After 25 years in the corporate world, our Founder Jyoti Das set out to become a full-time entrepreneur in 2016. During this time as a startup founder and working with other entrepreneurs to grow early-stage startups, he saw a serious lack of good marketing resources in the Sacramento region. It was not just the lack of a proven framework for growth but also the skill pool. That planted the seed, from which Avantaze was born.   

In 2019, Jyoti joined forces with his friend Anand Padhye, who has extensive experience in driving enterprise solutions and large programs for the Big 4 and other consulting companies. To form Avantaze, Jyoti and Anand pulled together a team with diverse backgrounds to cover all aspects of  Growth Marketing. Our Growth consulting team consists of Aditi, Alukika, Joshua, and Sapraj, with Anand making sure we deliver the projects smoothly, and Jyoti, who trained us on this methodology and framework, provides us guidance from time to time. 

We are supported by the creative and technical services team, who are contract-resources but working with us on most of our projects. As growth consultants, we are experienced in the 6 most critical areas of Growth marketing and how to establish the Engine to drive rapid experimentation and growth.  Besides that, we also have deeper focus areas of our own, like email marketing or Digital/Search/Social or demand gen, or an industry domain etc. We act as domain experts to each other's projects depending on the type of venture and needs of the projects.

In all our projects, we work in a blended team of client team members and contract resources and become an integral part of the client's growth team.


Meet the team


Jyoti Das

Chief Executive Officer

Over 25 years in leading transformation across Supply Chain, Enterprise IT, Product Management, & Marketing, Jyoti is a valuable advisor for startups and established organizations seeking guidance on strategic planning, new emerging technologies, marketing & explosive growth.

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Anand Padhye

Chief Project Officer

Anand is entrepreneurial & technically savvy leader with skills in program management, business operations, team building & agile technology development. In his free time, he enjoys cooking, running, soccer and movies.

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Aditi Priyardashini

Growth Advisor

As a graduate with a Masters degree in International Economics and Management in Germany, Aditi blends her passion of Growth Hacking and Analytics to groom her unique expertise in Econometrics. Aditi is also a trained odissi dancer, an avid painter and enjoys playing video games.

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Alaukika Parab

Growth Advisor

Alaukika acquired a Masters in Business Administration and Bachelors in Mechanical Engineering and has more than 13 years of Marketing experience in building Strategic Alliance to customize & deliver user centric solutions while conceptualizing & implementing Digital Marketing initiatives including SEO, SEM, Email marketing, and Social Media.

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Joshua Armonio

Growth Advisor

Being engaged in driving a Growth Engine at Avantaze, Joshua's Growth Hacking expertise lean towards the Digital Media Marketing realm. He was a B2B entrepreneur that catered to organizations & institutions for Brand Development. He graduated with a Business degree from the US and enjoys a lot of music.

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Sapraj Mohanty.jpeg

Sapraj Mohanty

Growth Advisor

Sapraj is a seasoned Business Transformation leader with more than 12 years of expertise in Commercial Management across retail banking products & services & wealth management. Developing & executing strategies that drive Sales & Marketing, Business Development, Customer Relationship Management, Strategy Planning & Turnaround Management is his expertise.

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We value values



We listen to our customers and together we chart their journey for sustained growth.



Teamwork is in our DNA. We deliver best in class services through close collaboration with our co-workers, customers and business partners.


Having fun

We do our best work when we are having fun!


Continuous Improvement

We listen to our customers and together we chart their journey for sustained growth.



All our interactions are based on mutual trust and respect. Doing the right thing, always - by practicing complete transparency and honesty. 



We listen to our customers and together we chart their journey for sustained growth.